BTS Communication is a great way to quickly enter the job market with solid achievements. But it is also a real springboard for further studies 🕒 4-minute read to learn the best of the various communication professions.
Summary
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- 1 What is BTS Communication?
- 2 What is BTS Communication for?
- 3 What conditions must be met to access BTS Communication?
- 4 What to do after a BTS in Communication?
- 5 The different professions in communication
- 6 Where to practice your communication profession?
What is BTS Communication?
BTS Communication is a two-year training course, formerly known as BTS Business Communication. It revolves around three main axes: the implementation and monitoring of various communication projects, the relationship with the advertiser, and finally operational monitoring. This course of study is punctuated by 14 weeks of professional internship to be completed over two years. The great advantage of this BTS is that it can be done alternatively. Thus, students have the opportunity to take their first steps in the business world by acquiring various skills. This is a real asset for easier integration into the job market.
Various subjects are taught during the first year as well as in the second year:
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- Communication Culture
- Business Management (or Corporate Communication)
- Foreign Language 1
- Economics
- Law
- Communication Project
- Advice and Relations with the Advertiser
- Operational Intelligence
- Workshop on Commercial Relations
What is BTS Communication for?
BTS Communication is designed to train professionals in the various communication professions. A holder of this BTS will be able to design and implement several communication operations. They will carry them out in various forms such as: advertising, event-related, or relational, and within the framework of various campaigns (commercial, public, institutional, or social). They work in a communication agency or in a large company. This involves the implementation as well as the monitoring of several communication projects, as well as managing relationships with the advertiser and suppliers, and finally establishing ongoing monitoring. The holder of a BTS in Communication knows how to coordinate, plan, budget, and control all tasks related to the project. They certainly hold an important position in a company because they are the one who establishes the best communication strategy.
What conditions must be met to access BTS Communication?
This higher education program can be undertaken directly after the baccalaureate. All baccalaureates can apply, although STMG graduates are more in demand. Be careful, however, as each admission is subject to a selection based on the application and a motivational interview. It is a highly selective training that recruits only the best candidates based on their profile and level of education.
What to do after a BTS in Communication?
BTS Communication offers several possibilities for young graduates. They will indeed have the choice between integrating directly into professional life by joining a company or a communication agency. However, they can also choose to continue their studies by completing a professional degree or entering a specialized school.
Professional degrees are the safest way for BTS Communication holders who wish to deepen their knowledge. This state-recognized diploma offers a BAC +3 education level and is completed over one year. There are various professional degrees related to communication professions to allow students to make the best choice.
Examples include the Professional Degree in Organizational Communication or the Professional Degree in ICT and Public Communication, the Professional Degree in Visual Communication, or the Professional Degree in Multimedia Creation. If you are more attracted to new technologies, you might consider a Professional Degree in Management of New Information and Communication Technologies. On the other hand, if you want to focus on advertising, it would be preferable to opt for a Professional Degree in Information and Communication Services and Technologies or a Professional Degree in Information and Communication Technologies oriented towards business.
It is also possible to join a specialized communication school that offers training up to BAC +5. The advantage of these institutions is that it is possible to acquire dual skills by choosing from various specializations. These schools offer a wide range of courses from baccalaureate to master’s, in order to best meet the needs of young students. There are very well-known communication schools throughout France such as Estacom or ESGCI in Paris.
The different professions in communication
To carry out the best studies, it is important to target the different professions in communication. This is indeed a very vast and dynamic sector where job offers are never lacking. To this day, a company knows how important good communication and a quality brand image are. For this reason, there are many opportunities, particularly in companies but also in communication agencies or advertising. Not to mention NGOs, unions such as associations, local authorities, and political parties. The digital era is also a boon for the communication sector by using various means to implement it, especially through social networks.
Among the most sought-after communication professions, we can mention:
- Communications Officer
- Advertising Manager
- Project Manager
- Communications Director
- Event Manager
- Art Director
- Press Officer
- Public Relations Agent
- Copywriter
- Client Manager
- Traffic Manager
- Media Planner
Where to practice your communication profession?
Once you have obtained your BTS in Communication, you will be able to integrate into the job market without delay. It is essential to know where to practice your profession based on your specialization and expectations.
- Advertising Agencies: which address the heart of the company, from strategic consulting to the realization of various messages
- Web Agencies: specializing in communication on the Internet
- Event Agencies: primarily handling the highlights of a company
- Public Relations Agencies: targeting leaders in various sectors such as economic, political, and cultural
- Display Networks: to ensure, among other things, road and urban signage
- Institutions: prefectures or ministries and DDE
- Associations and NGOs
The structures in which to practice your communication profession are as varied as the professional opportunities. This is why communication professions remain promising for young graduates.
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